Australian educational and commercial enterprises enjoy a strong global reputation. In the Middle East, this is matched by new and developing markets and a genuine interest in establishing and consolidating international relationships. However, not all Australian service and product providers fully appreciate the particular cultural characteristics and needs of the Middle Eastern client. AAET plays an integral role in assisting the management and staff of Australian education, vocational and industry institutes and organizations to broaden their appreciation of the Arab and Islamic Culture. The role of AAET in the international outreach of these providers can be vital to their success in the Middle East.

AAET consultancy services include:

• Consultancy services for governments and private sector institutions and individuals.
• Consultancy and briefings acquainting individuals and organizations with the distinctive social protocol, political environments, and cultural practices of the Arab World.
• Planning and organizing Australian and New Zealand’s visits to the Arab World.
• Facilitation and management of official visits of international delegations.
• Market research needs assessment and analysis.